Beginning Digital Marketing for Authors

Module Overview:
Transform "publish and pray" into a strategic marketing system. This module delivers the same framework I teach in $200 live sessions—condensed into four actionable lessons. You'll build a complete digital marketing plan that fits your actual schedule (even if you only have 30 minutes a day).

Learning Path:
Lesson 1: Reader GPS – Identify your exact target audience using the Book Information worksheet
Lesson 2: The 3-Pillar Plan – Choose your website hub, 1-2 social platforms, and email strategy without spreading yourself thin
Lesson 3: Content That Converts – Create posts that build trust and sell books—without feeling promotional (includes template library)
Lesson 4: Track What Matters – Demystify Google Analytics and social metrics so you know what's working

Deliverables:
✓ Completed Digital Marketing Workbook (PDF)
✓ Your custom 30-day content calendar
✓ One assignment review by me (48-hour turnaround)

Time Investment: 2-3 hours to complete (38 min video + exercises)
Prerequisites: None. Ideal for authors with 1+ published books or preparing for launch.
Access: Lifetime. Start immediately, revisit for each new release.

Outcome: A documented, repeatable marketing system you can implement before next week.