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πŸ‰ You Wrote the Book.
Now Let’s Get It Into the World.

Southern Dragon Publishing Services helps indie authors publish professionally, market strategically, and build an author platform that actually works β€” without the overwhelm, the tech headaches, or the guesswork.

Where Would You Like to Start?

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Learn for Free

Not sure where to begin? Start with our free 2-hour course, Marketing for the Absolute Beginner, and download The Dragon’s Guide worksheets. No credit card. No pressure. Just clarity.


Start Here →

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Learn Live on Zoom

Ready to go deeper? Our live 2-hour Zoom classes cover every major platform β€” Facebook, Instagram, TikTok, YouTube, Pinterest, Substack, and more. $200 per class, up to 10 participants.


See All Classes →

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Let Us Do It For You

From website design to book formatting to full digital marketing packages β€” we handle the details so you can focus on writing. Professional, personal, and priced below national freelance averages.


View Services & Pricing →

What Authors Are Saying

“Jolene has republished, redesigned, and reformatted most of my backlist of books and three of my new teenage fiction books. She does an excellent job.”

— L.L. Eadie, Author

Web design, self-publishing packages, social media posting & video promotions

“Jolene created my Author Introduction Video for the Sunshine State Book Festival and created some great holiday commercials for my books. I will continue to use her services for my next books as well.”

— Lacey Dancer, Author (1948–2024)

Website design, self-publishing packages & cover redesigns for 4 new books and backlist

“Finally makes sense. Actionable steps I could implement immediately — and no judgment for being a complete beginner.”

— Course Student

Marketing for the Absolute Beginner — Free Course

Credentials & Professional Memberships

✦ Google Certified: Digital Marketing & eCommerce
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Google IT Support Certified
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Author’s Guild Member
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Reedsy Professional
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Florida Authors & Publishers Association
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Sisters in Crime
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Freelancers Union
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Florida Public Relations Association
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National Writers Union
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M.S. Social Media — University of Florida (in progress)

Jolene MacFadden, Southern Dragon Publishing Services

Free Course

Marketing for the Absolute Beginner

Marketing doesn’t have to feel confusing, technical, or overwhelming. This free 2-hour course was created for authors and small business owners who are new to marketing β€” or who have tried before and felt lost, frustrated, or unsure where to start.

  • ✦ Plain-Language Marketing Fundamentals
  • ✦ Built for Authors & Small Businesses
  • ✦ A Simple, Ethical Starting Plan
  • ✦ Certificate of Completion Included

2 Hours  βœ¦  4 Modules  βœ¦  Completely Free


Register Now β€” It’s Free

FREE MONTHLY RESOURCE

The Dragon’s Guide to Author Marketing

“From Overwhelmed to Published β€” One Step at a Time”

The Dragon's Guide to Author Marketing β€” 2026 Monthly Series

A Free Gift for Authors β€” Every Month

Each month, Southern Dragon Publishing releases a new installment of The Dragon’s Guide to Author Marketing β€” a free, practical worksheet designed to take the overwhelm out of marketing your book.

We’re starting with Vol. 1: Finding Your Readers β€” available now, paired with a free video on the SDP YouTube Channel and a companion article right here on the site.

New volumes arrive monthly, February through December 2026. Each one builds on the last β€” giving you a complete author marketing toolkit by year’s end, one manageable step at a time.

2026 Series Topics Include:

Finding Your Readers  βœ¦  Do You Really Need a Website?  βœ¦  Email Marketing Without the Overwhelm  βœ¦  Social Media Content Planning  βœ¦  Amazon Ads Deep Dive  βœ¦  AI Tools for Author Marketing  βœ¦  BookTok, Reels & Short-Form Video  βœ¦  Holiday Book Sales  βœ¦  and more



Get the Free Worksheets β†’

✦  Free for newsletter subscribers & SDP community members. No spam, ever.

TIPS, STRATEGIES & STORIES

From the Dragon’s Den

Practical author marketing wisdom β€” fresh from Jolene’s desk to yours.

New Author Strategy Sessions Now Available: Get Expert Publishing Guidance in Just One Hour New Author Strategy Sessions Now Available: Get Expert Publishing Guidance in Just One Hour - Southern Dragon Publishing now offers private one-hour author strategy sessions. Get expert help with publishing, branding, marketing, and platforms. Leave… ...
How Indie Authors Can Get a Book into the Library of Congress How Indie Authors Can Get a Book into the Library of Congress (And Why You Should Care) - Getting your indie book cataloged by the Library of Congress is easier than you think. Learn how to secure a… ...
Maximizing Your Content Maximize Your Content: Smart Strategies for Authors & Creators - Maximize Your Content: Smart Strategies for Authors & Creators. Boost your author brand with proven content strategies: repurpose, cross-post, optimize… ...

Jolene MacFadden β€” Southern Dragon Publishing

LET’S TALK ABOUT YOUR BOOK

Ready to Stop Guessing
and Start Growing?

You don’t have to figure out author marketing alone. Book a free 30-minute call with Jolene and leave with a clear next step β€” no pressure, no overwhelm, just a plan that fits you.

✦  Available Tuesday–Saturday, 11:00 AM – 7:00 PM EST